Prudential Voluntary Benefits Campaign

To reintroduce the industry to Prudential Voluntary Benefits, the creative team created print, social, and a webpage for brokers and employers, as well as an interactive tool for employees.

Interactive Voluntary Benefits Tool

Partnered with Media Monks to create an informational tool about voluntary benefits for employees. It features three separate experiences where employees witness scenarios demonstrating why they need voluntary benefits. Engaging, informative and interactive, the user must answer a question to move to the next scene, all the while learning how voluntary benefits can be applied in real life.

Display Banners

Social

Webpage

Landing page highlighting statistics and facts about the benefits of providing voluntary benefits for employees, as well as why Prudential is the right company to partner with to provide these benefits.