Videos
Two videos kicked off the second wave of Prudential’s Financial Wellness initiative. The creative team, partnering with production company Alkemy X and director Bernie Roux, devised a unique reverse effect to show how two workers arrived at a better state of financial security.
Out-of-Home
Strategically placed billboards reached employers and employees with the right messages in the right places, from busy city centers to airport terminals.
Print
Print ads drove home the proof points that set our financial wellness programs apart.
Social
